Master Distributors have launched “Easy Mix” at the Food and Drink Fair in Naxxar. This is the first concentrated beverage fully conceived, developed and produced by Master Distributors and is set to take the concentrated beverage market by storm, thanks to its value-for-money properties.

Easy Mix comes in five flavours namely melon, strawberry, mango, peach and apricot, and orange. Apart from the health factor, with Easy Mix containing 30 per cent fruit content, the range is also expected to gain popularity as people will start recognising the practical advantages offered by the small size bottles. “Apart from making sure we offer another quality product in terms of content, we wanted to provide a product that is in line with today’s exigencies,” said Master Distributors head of sales and marketing Claudio Camilleri.

“Easy Mix, which is being especially targeted at children, comes in small, handy PET bottles that are easy to handle and easy to use. The bottles include a blue cup to be used as a 30ml measure to clearly indicate the amount of liquid that should be mixed with one litre of water.

“In addition, the small bottle size is also convenient when shopping at the supermarket. It occupies minimum space in the trolley, it is lighter and it also saves on space in the home larder.

“The safety of use is also a prime concern for us,” Mr Camilleri added. “Children, in fact, do not need to handle big, heavy glass bottles but small PET bottles that are safe for them, and for the environment,” he said.