That the electoral campaign will shift into a presidential campaign style is an accepted fact by now. That Lawrence Gonzi would have his own blog during this campaign would be an inevitable step in this direction.

Blogger J’Accuse wrote: “I dropped the Doctor because Lawrence Gonzi seems to prefer to style himself that way in his blog (a step away from the “DoctorSant” mantra).

“J’accuse is definitely pleased at seeing Malta’s outgoing PM to enter the blogging and internet fray. Kudos and all that. We hope that Lawrence Gonzi will be more positively interactive than most of his colleagues on their Facebook pages.

“We cannot help but criticise the choice of banner for his blogspot page though. Behind the slogan gonzipn... iva, flimkien kollox possibbli... lies the photo of Portomaso harbour.

“Forget the campaign logo based on one politician (sorry Norman but he IS a politician), forget the slogan unashamedly nicked off Sarkozy’s campaign, just think of the picture + slogan combination and its effect on the campaign. For heaven’s sake this is putting it all on a plate for your critics out there. Together all is possible... and what do you get... residences for the elite and yacht marina? It’s a message that is implied... whether it is intended or not.

Another blogger, Sandro Vella also notes (rightly) that the comments option is not available on the Gonzi site.

Within a day of this being posted, the banner was removed.