Mediterranean Bank plc, a Maltese bank offering wealth management, savings and investment products, has just unveiled its new corporate identity. The brand new image of the bank is being presented to the public through the ‘…are you Mediterranean’ branding campaign currently appearing on local media.

Mediterranean Bank was first established in 2004 and licensed by the MFSA in 2005, offering Private Banking. It was acquired by AnaCap Financial Partners, the European private equity firm that specialises in the financial services sector, in July 2009. Under new management the bank increased its capital substantially and built a strong team blending international expertise with some of the best local banking professionals. Today the bank offers the most advantageous investment rates currently available on the local market.

The new logo is a total departure from the original. Extensive research and development was undertaken by Lighthouse Group to develop a unique image which faithfully projected the bank’s true character and vision. The symbol itself depicts a form evocative of ancient Phoenician trading vessels, the predecessors of latter day boats which can be found in their various iterations around the Mediterranean basin. To the Maltese it is the luzzu or dghajsa, but many variants of the same design are typical of Spain, Italy, Greece, France and North Africa, embracing maritime civilisations of seafaring people who prospered from trade and commerce over the millennia.

The colours are reflections of the Mediterranean sea and sky, trimmed with silver, the precious metal which is part of our own history and tradition. The typeface was selected to convey a confident fresh image, making the brand more approachable to a wider audience.

Mark Watson, CEO Mediterranean Bank Plc, says, “We explored a number of ideas along the way, but our new logo stood out among all the rest, and the final choice was not difficult. We are confident that our new identity embodies what the bank stands for in a most effective way”.