Urban Culture has announced a new clothing line, Jack & Jones, one of Europe's leading producers of menswear. In terms of design Jack & Jones have five lines: Originals, Core, Premium, Vintage and Tech, each having different target groups and expressions, but every piece of clothing can be combined with Jack & Jones jeans. All Jack & Jones lines reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments, meeting the demands of fashion forward guys.

The Originals line has its roots in the indie and hipster scene. The style is urban, young and easy going and the inspiration is drawn from all things that influence the current trend. The brand likes to be bold and daring and is not scared to stand out from the crowd.

The Core line is for the young fashion-forward guy with an eye for details and graphics. Innovative details are at the centre of each style which is made of high quality fabrics with a crisp and clean finish.

Vintage clothing meanwhile captures the true soul of jeans wear. The brand takes pride in reviving authentic vintage items and aims to reproduce washes, trim and fabrics with reference to a specific period in time. The vintage personality is rough and masculine as we know it from the good old days when being a man was uncomplicated.

Premium is all about the lifestyle of a true gentleman. Celebrating high quality, both in craftsmanship and fabrics, the collections are based on a selection of timeless classics in a modern context of seasonal trends as well as a full range of wardrobe staples. The brand is all about looking sharp and living smart. The vibe is contemporary and classic with a perfect balance between casual cool and urban sophistication.

Tech provides a range of highly functional garments and casual styles fit for an active lifestyle. Tech aims to give guys an adrenaline kick and make them vision future adventures when they see the functions and design of each style.

Jack & Jones is in store now and exclusively available from Urban Culture, Level -2, The Point, Sliema.