Once again, the most magical time of the year and, importantly for marketers, the busiest shopping period has come to an end. Like it or not, Christmas has become much about shopping as it is about Christmas trees and there is no doubt that consumers are spending more and more to make the holidays special for their friends and families. Let's be honest - the joy of Christmas has a lot to do with the joy of getting presents as well.
With a mutual relationship at its heart Bianco's sends out its bikers with boxes of pizzas to Salesians Sliema. What if next year more companies teamed up with Bianco's to deliver more boxes of joy to more houses? Anyone can join Boxes of Joy.
"We are committed to join forces with like-minded organisations to make a sustainable, measurable difference in our communities. "We are blessed to be able to continuously give back to the charities around us," Father Jeremy Vella said.
Christmas is the season of joy and happiness, yet, for some youngsters it is a time when they reconnect to what is missing in their life. Acts of solidarity and generosity are a sign that someone is close by and wants to give a helping hand. During this special season it was a joy to see the youngsters at St Patrick's smile and show gratitude for the pizzas sponsored by Bianco's which they could enjoy while watching a DVD a couple of days before Christmas.
We hope that you will feel inspired by Bianco's Boxes of Joy and consider joining to give back to the community.