Motorcycling enthusiasts and consumers around Europe are being given the opportunity to let their voices be heard and help shape the future of Project LiveWire, the first electric Harley-Davidson motorcycle.
Project LiveWire's first stop in Europe was the UK. In keeping with the company's customer-led product development approach, consumers from across the UK enjoyed an exclusive experience to not only ride but also give their valuable feedback on the electric motorcycle. While not for sale, Project LiveWire is designed to get insight into what riders expect from an electric motorcycle that is also an authentic Harley-Davidson.
Passionate riders came together to test ride the electric motorcycle, and those who don't get a chance to ride had the opportunity to test Project LiveWire with a Jumpstart demo - a simulated riding experience. Throughout the Event in Bedfordshire, more than 230 customers rode Project LiveWire, while an additional 50 customers enjoyed a Jumpstart demo.
"It's a very surprising motorcycle to be honest, it's the first electric motorcycle that I've tried and the most surprising thing for me was the power delivery - a lot more linear and smooth than I was expecting having ridden quite a few different motorcycles. If this is the future of the electric motorcycle then I'm all for it!" said Phil Whitmore, who rode Project LiveWire.
"It was just completely different to what I was expecting. I had a massive, massive grin on my face all the way around, it was just unbelievable to think all that power was coming from a couple of batteries strapped underneath. I was expecting Harleys to be these big cumbersome, slow things. And this just completely blew my socks off," said Danny, a competitor rider from Northamptonshire.
The Project LiveWire Experience Tour will now travel to France visiting the Michelin Technology Centre in Cébazat from 27 to 28 June.
Fapi Motors Ltd. is the official authorised dealer for Harley-Davidson in Malta, to learn more about the Harley-Davidson Project Livewire, visit www.projectlivewire.com or call on 2339 3102