MTV and The Malta Tourism Authority have revealed 2015 breakthrough sensation OMI – the star behind this year’s platinum selling, summer anthem ‘Cheerleader’ – as the fifth and final performer to complete the line-up at next week’s hotly anticipated live music summer extravaganza – Isle of MTV joining a star-studded line-up including JASON DERULO, ECHOSMITH, TORI KELLY and DJ MARTIN GARRIX.
Delivered in partnership with Malta Tourism Authority (MTA) and sponsored by MuseAmi’s popular ‘singing selfie’ social media app Hook’d – the sensational night of live music will celebrate its ninth consecutive year in Malta on Tuesday 7 July in Malta’s historic Il-Fosos Square, Floriana.
Since releasing the year’s biggest summer smash ‘Cheerleader’ in May 2015, breakthrough star OMI has dominated playlists around the world, topping the charts at #1 in more than 55 markets - including a 4 week run at #1 in the UK - as well as notching up more than 270million Spotify streams. As one of this year’s most exciting new artists, the star is set to dazzle the 50,000 strong Malta crowd with his distinctive style urban-pop, packed full with house beats, trumpets and samba rhythms.
Omi said, "Monumental is just one of the words that I can think of to describe the experience of performing at Isle of MTV Malta. I'm very humbled and I'm looking forward to this being the first of many."
Bruce Gillmer, EVP, Talent & Music Programming and Events, VIMN commented: “We’re thrilled to add OMI to our Isle of MTV line-up in Malta. As the artist behind one of this year’s biggest summer anthems, he’s an incredibly exciting addition.”
Celebrating its ninth consecutive year on the island, Isle of MTV Malta has a reputation for showcasing some of the biggest names from the international music scene. Previous performers include Nicole Scherzinger, Jesse J, Lady Gaga, Will.i.am, Rita Ora, Snoop Dogg, LMFAO, David Guetta, Nelly Furtado, Kid Rock, The Scissor Sisters, Flo Rida, Far East Movement, Maroon 5, Kelis, Enrique Iglesias, N*E*R*D and OneRepublic.
The open-air concert will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe from 1st August.