Michel Platini has launched his campaign to succeed Sepp Blatter as FIFA president, aiming to give the scandal-hit governing body "the dignity and the position it deserves."
Platini, the UEFA president and a FIFA vice president, wrote to member federations in Europe on Wednesday saying he will stand in the election and is counting on their support.
The FIFA election is on Feb. 26 and would-be candidates must apply by Oct. 26.
"There are times in life when you have to take your destiny into your own hands," wrote Platini, who turned 60 last month. "I am at one of those decisive moments, at a juncture in my life and in events that are shaping the future of FIFA."
Platini has for years been the obvious candidate to succeed Blatter, his mentor in FIFA politics. But a rift between the long-time allies deepened when Blatter broke a promise to leave office in 2015.
The former France great chose last year not to oppose Blatter, who won a fifth presidential term on May 29. Four days later, Blatter announced his resignation plans under pressure from American and Swiss federal investigations of corruption implicating FIFA.
"However, recent events force the supreme governing body of world football to turn over a new leaf and rethink its governance," Platini said.
Platini chose to run after getting encouragement from some of his fellow FIFA vice presidents last week in St. Petersburg, Russia.
Five of the six confederation leaders, including Platini, were there for the 2018 World Cup qualifying draw with only the North American regional body missing.
Platini then traveled to Philadelphia for the Gold Cup final on Sunday, and briefed CONCACAF leaders on his plans. They included FIFA executive committee colleague Sunil Gulati, the U.S. Soccer Federation president.
The U.S. body was among the five FIFA members which nominated Prince Ali bin al-Hussein to challenge Blatter two months ago. The Jordanian prince was publicly supported by Platini but Blatter had pockets of support across Europe in a 133-73 victory.
Platini met the prince in the south of France last week and discussed the FIFA election.
Though not the first would-be candidate to launch a formal bid, Platini is the most serious contender in the contest so far.
Another former FIFA vice president, Chung Mong-joon of South Korea, has suggested he will run after stating last week that he doubted Platini was serious about wanting the job. Former Brazil great Zico and Liberia federation president Musa Bility have said they want to seek the five nominations required to be a candidate.
Diego Maradona also said he wants the FIFA job, although the colorful former Argentina great is unlikely to be taken seriously.
The most detailed manifesto by any recent presidential hopeful was issued by Jerome Champagne, the former FIFA international relations director whose exit in 2010 was engineered with Platini's support.
However, Champagne did not take part in the last election after failing to get the five nominations required by a January deadline.