The Malta Independent 25 April 2024, Thursday
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People think about #thefamiliar through GasanMamo’s new campaign

Sunday, 29 November 2015, 17:39 Last update: about 9 years ago

GasanMamo Insurance has recently launched a new campaign, #thefamiliar to highlight the memories of different Maltese people throughout the years. Familiarity is deep rooted within the company's culture, and with Malta being a small Island, everything feels more familiar. This familiarity is brought to life brilliantly on the TV commercial, on the different ads around Malta and Gozo and especially on social media, through a competition, whereby those people who comment by letting GasanMamo know about their best memories could win an iPhone 6 Plus.

"By using images and shots of familiar Maltese items, such as the lampuki pie and Christmas religious activities and traditions, we wanted to get people thinking about their childhood memories, some of best moments they may have experienced in their life," said Mark Mamo, General Manager at GasanMamo Insurance. "Our company ethos is 'We're Always There'. We wear this on our sleeve when it comes to dealing with our clients, always being there for them, especially when times are a bit rough. Many of them have been with us for years. There's a strong sense of familiarity in our relationship with them. It is this familiarity, built over the years that we thrive on."

Some of the familiar images and shots being used in the new campaign include the bright yellow Maltese bus, that iconic image of our Island and the familiar floor tile pattern which reminds every one of their grandmother's house or simply of times gone by. The familiar and multi coloured balcony, a true Maltese icon and the Maltese Festa, the loud and exuberant celebration of Maltese familiarity and way of life also feature in the campaign.


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