JEEP is supporting the Montreux Jazz Festival, one of the most prestigious jazz festivals in the world. This year's special edition which kicks off on July 1, marks the 50th anniversary of the Festival and coincides with JEEP's 75th Jubilee celebration.
Three unique show cars created by Garage Italia Customs and inspired to the Festival are making their debut in Montreux. 30 Jeep vehicles have been made available to shuttle performers and international guests such as Muse, Lana Del Rey, Santana, Deep Purple, Neil Young, Simply Red, Van Morrison, Patti Smith, Marcus Miller and Zappa.
The 50th edition of the Montreux Jazz Festival in the beautiful Swiss town overlooking Lake Geneva, will feature JEEP as Global Partner for the second year running. Recognized as one of the most important and prestigious music festivals in Europe, attracting each year visitors and great performers from all over the world, the Montreux Jazz Festival will this year be a very special edition, as it celebrates its 50th birthday.
To honour the occasion, three unique show cars created for the JEEP brand and based on Grand Cherokee, Renegade and Cherokee will be revealed to the public attending the event. Dedicated to Montreux Jazz Festival, these show cars were produced in collaboration with Garage Italia Customs (GIC) and are inspired by the world of music.
The Jeep brand and the Montreux Jazz Festival stand out in their respective fields. Jeep, with its 75-year history, is a real lifestyle brand and a legend in the automotive sector, while the Montreux Jazz Festival has been at the forefront of music innovation and evolution for the last 50 years. Both brands stand out for the passion, authenticity and quality experience they deliver to their fans and customers and can claim a history of innovation and the ability to pioneer and anticipate trends, while remaining true to their roots.
Core of the 2016 partnership are the exclusive Jeep activities scheduled to take place at the branded locations along the lakeshore, in particular those that will take place at the Jeep Temporary Store and at the Terrace Le Jardin. Located one and half kilometres from the Auditorium area, on the lakeshore, the Jeep Temporary Store will be the place where visitors can book a test drive of the Jeep range, including the "75th Anniversary" special edition models.
Also inspired by the 'Free To Improvise' claim is the advertising campaign produced by the creative team of Leo Burnett to celebrate the partnership between the Jeep brand and Montreux Jazz Festival, as their respective anniversaries. A short video clip, highlighting the concept of freedom to improvise will be broadcast in the Montreux Jazz Cafés across Europe and on the web. This video clip features images of legendary Jeep models on the notes of a jazz motif of the 40s and brings the audience back to the origins of the Jeep brand and of the festival itself, which over the years opened its original formula to welcome several different musical genres.