Local import and distribution company, Nectar, experienced a stark shift in image this year as the company underwent a total rebrand owing to its 25th year anniversary.
Tracing its steps back to 1991, Nectar have always worked towards one clear goal, excelling in the industry. The company aims to achieve this vision through a mission that promotes Best Practices, Excellence, Society and Teamwork (B.E.S.T.).
At Nectar, day-to-day transactions are made possible through the synergy and efficiency of the group. As the company continues to expand, its reach broadens further and global connections become stronger.
The new branding encapsulates the company's development and visually demonstrates this evolution. The new logo is representative of the aforementioned global connections and teamwork which contribute to the leading company Nectar has come to be.
Its colour tones have been modified in order to mirror the company's bright and vibrant attitude towards the creation of its food and beverage distribution sector. The symbol which extends from the logo makes reference to Nectar's global connections and nature's infinite goodness which lies at its core. The icon resembles a honeycomb which mirrors the resilient structure of the business, while inspiration was also derived from the worker bee, whose dedication and commitment is a reflection of the work ethic and collaborative perseverance that define Nectar.