Putting out high-priced clothes for rich people is one thing. For Sam Linder and Kirk Millar, the design duo behind this New York-y brand, it's more about stocking the closets of creatives like those who frequent the west Soho neighborhood near their only store.

They design, said Linder, for "people who aren't stuffy."

On Monday, the first day of men's week, the two took to the tiny Dixon Place theater downtown to roll out a collection of mostly everyday pieces for the 30-something musicians, actors and, yes, alt-fashion folk they're drawn to and who are drawn to them.

Denim jeans were split up the back in the legs to provide a swing. Others were adorned with numerous rivets as they explored the idea of exposing the "behind the scenes" of garment making. Graphic T-shirts depicted a female worker surrounded by hangers in a garment factory. Some pants had one wide leg and one narrow one. Others included back pockets just slightly off-kilter, with one higher and one lower.

The Linder shoes and boots, made in Portugal, were a different story. They were awesome in that comfy, lug-sole, clunky way. The pickings included some great sand color suede loafers.

Linder launched in 2013 and this was the brand's first runway show. In addition to roomy jeans and kimono tees, some of the knits were works of surf-y art, including a cardigan with a wavy blue seam at the buttons and the edges of sleeves that landed above the wrist.

Millar, 27, and Linder, 42, come from different generations. Of the two, both New York transplants, Linder lives more on the edge, willing to take risks to please a mostly younger clientele. They support a team of about nine now as they run their brick-and-mortar business while continuing to design, trying to focus more on their own brand rather than rely heavily on selling others.

The rewards, like putting on a runway show, are "thrilling," Linder said, "but it's also really a grind, a lot of anxiety and worry."