Hudson Holdings, through their brands Urban Jungle, New Look, Timberland and River Island are the latest addition to the BOV Loyalty Rewards Programme.

The BOV Loyalty Rewards Programme automatically awards one point for every €1 spent on purchases effected with a BOV Visa Platinum, BOV Visa Gold or BOV Skypass card.

This new partnership was announced by Ivo Camilleri, Executive Electronic Banking at Bank of Valletta and Ritienne Grech - Fashion Retail Lead on behalf of Hudson Holdings Ltd.

“The addition of these new brands to the BOV Loyalty Rewards Programme continues to extend the range of redemption options available to our premium cardholders’ said Ivo Camilleri. ‘These outlets will definitely be a hit among the sporting community and the fashion conscious’

‘All BOV Premium cardholders automatically participate in the Loyalty Rewards Programme which awards their loyalty through added benefits’, continued Mr Camilleri. ‘Discounts on flights, hotel accommodation, well-being, electronics and household items are among the products and services that can be redeemed against BOV Loyalty Points’

‘We are delighted to have our premium brands associated with this prestigious programme’ said Ms Grech. ‘Our extensive range of sports, casual and smart clothing and accessories will definitely be welcomed warmly by the participants in the BOV Loyalty Rewards Programme’

Further information about the BOV Loyalty Rewards Programme can be obtained from the Bank’s website at https://www.bov.com/content/bov-loyalty-rewards. Additional information can also be obtained from any BOV Branch, by contacting the Bank’s Customer Service Centre by phone on 21312020 or by sending an email to [email protected].