The Malta Independent 24 April 2024, Wednesday
View E-Paper

A new era of corporate citizenship

Tuesday, 1 November 2016, 16:20 Last update: about 8 years ago

Dr Mark Anthony Camilleri has recently edited a business textbook entitled; 'CSR 2.0 and the New Era of Corporate Citizenship'

This contribution is an authoritative reference source (for the latest scholarly research) on the ways in which corporate entities can implement responsible strategies that create synergistic value for both businesses and society. The authors (hailing from leading European universities) contend that responsible behaviors in the realm of business continue to remain a crucial component of organizational development.

By exploring core aspects of contemporary corporate strategies, businesses can create more value through social welfare and sustainable initiatives. This publication features an extensive coverage across a wide range of perspectives and topics, including corporate citizenship, corporate sustainability and responsibility, stakeholder engagement, business ethics, public spending, total responsibility management and social value co-creation, among others. 

This publication is ideally designed for students, academics and researchers seeking current concise and authoritative research on the business case for corporate social responsibility.

 

Synopsis of CSR2.0: A New Era of Corporate Citizenship

 

This book is primarily intended to academia including researchers and post graduate students who are pursuing taught and research degrees in social sciences. This contribution is a concise and authoritative guide on the business case for corporate social responsibility (CSR) and sustainability. It provides a thorough understanding on the theoretical underpinnings relating to business ethics, stakeholder management and corporate citizenship among other notions. Moreover, it features a few empirical studies that explain how social value co-creation and total responsibility management models are being implemented in different contexts.

This edited publication consists of sixteen chapters that were authored by highly reputable scholars hailing from leading universities.Itsuggests that corporate sustainable and responsible (CSR2.0) practicescould unleashsynergistic value for both business and society.

Chapter 1 presents a critical analysis of the conceptual developments on CSR theories. Chapter 2 draws comparisons between related CSR concepts. The author presents the benefits of integrating multiple perspectives. Chapter 3 puts forward the Total Responsibility Management (TRM) approach. The authors posit that stakeholder relationships will contribute to the companies´ success and will also bring community welfare. Chapter 4focuses on the national governments’ regulatory role of raising awareness on CSR behaviors among businesses. Chapter 5 uses a stakeholder perspective to encapsulate the CSR concept. The authors investigated social value cocreation (SVCC) through a qualitative study among different stakeholders (customers, employees, and managers).

Chapter 6 sheds light on how collaborative stakeholder interactions could lead to significant improvements in the supply chain. Chapter 7 involved a longitudinal study that contributes to the extant research on the legitimacy theory and CSR communication with ethnic minorities.Chapter 8linksthe CSR paradigmwithrisk management. The author suggests that businesses ought to adopt corporate sustainable and responsible approaches in terms of disaster risk reduction prior to environmental emergencies. Chapter 9 involved a quantitative analysis that explored the CSR practices within the hospitality industry. The authors suggested that there were distinct social and environmentally responsible behaviors in different geographical areas.

Chapter 10 examined how CSR communication of self-serving motives can lead to more trust, credibility and corporate reputation. Chapter 11 reports on how corporate or organisational storytelling, is increasingly being used as a promotional tool to communicate CSR information to stakeholders. Chapter 12 relates corporate sustainability to the construct of emotional capital. The authors maintain that emotional capital enables businesses to attract and retain talent. Chapter13proposes a new framework that can be used to manage the processes of socially responsible organizations. Chapter 14 investigated the banks’ CSR strategies as they supported small and medium sized enterprises, as well as local communities during the recent economic crisis. Chapter 15offer interesting insights on the attitude–behaviour gap in sustainable tourism.Chapter 16examines three leading CSR networks as the author reviews their objectives, organizational structures, types of activities, practices and impacts. 

  • don't miss