Renowned multimedia artist Ferry Gouw brings great face to 3INA's new face chart and their skincare campaign, KEEP IT COOL. KEEP IT COOL celebrates 3INA's wide array of innovative cleansing, skin care and beauty maintenance products, all set to prime, prep, tone and hydrate.

Best known for his ongoing collaboration with dance supergroup Major Lazer, Ferry's output covers art and video direction, graphic design, animation and illustration. In addition to Major Lazer's 2D peace-mission nostalgia, Ferry's worked on projects for the likes of streetwear champions Stussy, music festivals such as London's Lovebox, and for TV network Adult Swim, bringing Major Lazer's project to life as a fully-animated cartoon series.

For KEEP IT COOL, Ferry's taken a fresh, simple approach. Hand drawn with broad black pen on white background, Ferry's clean lines and bold strokes echo the transcendence of early graffiti culture into pop culture, recalling imagery of many 3INA muses: the bold strokes of Stephen Spouse for Debbie Harry, Tony Viramonte's cover work for Janet Jackson, and Barry Kamen's early illustrations for 'Raw Like Sushi'-era Neneh Cherry.

Ferry has also drawn 3INA's new face chart, again taking a clear and unadorned approach that sees beautiful in simplicity. The chart eschews glitz and disguise for a bold brave face that is as timeless as it is unadorned.

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