How did it all start for you?

As a little girl, I would put on my mother's heels and make-up. As a teenager, sewing lessons gave me the excuse I was after to make do with the clothes that were available and I would imagine myself on the catwalk. After school I took a part-time job in a fashion shop in Valletta selling occasional wear, and I revived my interest in modelling and fashion.

One of my clients was none other than late fashion designer Ray Ashley. He was actually the one who encouraged me to start modelling, so I made contact with the tutor of the time, Anna Borg, and I took private lessons before going to Nottingham on a scholarship with Model Noveau. I did well and on my return I took up modelling and opened my agency organising modelling courses, which I still do today.

My first modelling show was Miss Maltese Beauty, which proved to be very popular, as did the ones for children and teenagers. Soon after - in 1996 - I obtained the licence for Miss & Mr World. This required that I raise the bar.

 

It couldn't have been easy

Budgets, and being a small island, are an ongoing problem but we try very hard to maintain high standards, especially with the Miss World. There is an annual payment for the licence and the importance of standards cannot be underestimated. Funds are always in short supply for ensuring a winner representing Malta at the Miss World finals. I am tremendously grateful to all the sponsors who make it possible.

 

What is the motto of the agency? 

I have many mottos, but my main one is to never leave things for tomorrow - in other words to be proactive and cut to the chase whenever possible. 

 

What are your main principles?

Integrity, honesty and goodwill are my guiding principles. My work is value-added because it deals with people, and I believe that everyone should have an opportunity to do what they dream of doing. Treating clients fairly should be the norm. A snobbish or arrogant attitude will get you nowhere. I am very responsible - especially when I hire models for clients to do promotions and product-launches. Punctuality and staying true to yourself are the keys to success.

 

How would you describe the fashion scene in Malta now compared to when you started?

Moods, styles of the time and 'the fashion scene' were very different 30 years ago. There is more diversity and creativity today but in the past I think there was an outward sense of adventure, a determination to get things done and discipline. Of course there are more opportunities for models now and standards have been getting higher year after year. 

 

What have been your high and low moments?

Life can be harsh sometimes. However, my strong personality keeps me going - facing up to challenges that at first seem too much to handle. They have made me stronger and I'm the better for it, whilst looking ahead more positively. Avoiding past mistakes and making good use of experience is an added bonus. There have been conflicting moments, especially as a mother doing my best to reach a balance between private matters and business but, thank God, I have managed well. Both my children, Valentina and Dean, are realising their priorities with satisfaction. My father has always been my rock at difficult times and his help in raising the children is something I will appreciate all my life. 

 

What makes you particularly proud in your work?

My greatest satisfaction is when I take models abroad. We work together to try to keep up with international standards and demands and I must say that we have improved a lot. It is crucial for models to impress through a sound and robust performance. This takes time, hard work and practice. And representing one's country is rewarding and an honour in itself.

 

Who is your biggest inspiration in life and in fashion?

I love fashion design and the names associated with this make it on to my favourites list. At the start of the season I keep an eye on the new collections and my favourites of them all is Charles & Ron. Their designs, outfits and accessories are exquisite. In addition, they are both long-time friends and I have always admired their work. Their collections have a refreshing air that never fails to impress me.

 

How will you be celebrating the 30-years landmark?

Anniversaries are occasions for reflection, recollection and innovation. Family, friends and colleagues remain by my side and provide both support and inspiration.. We will hit the road again and party to celebrate the milestone.