The Malta Independent 11 December 2017, Monday

Launch of Wines of Distinction campaign

Friday, 3 November 2017, 12:18 Last update: about 2 months ago

The educational and information campaign Wines of Distinction, launched recently, draws the attention to and explains the meaning of DOK Malta, DOK Gozo and IGT Maltese Islands, while aiming to bring awareness, attention and interest to the distinctiveness of quality wines.

A recent study, conducted by the Agriculture Directorate, has highlighted the fact that despite the DOK and IGT certification being in place for 10 years, and although there has been improvement on the perception of local wine, there is still room for more knowledge about wine certification among the local population.

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During the official campaign launch, Parliamentary Secretary for Agriculture, Fisheries and Animal Rights Clint Camilleri said that after talks held with Maltese wine producers to better understand their needs, a plan was devised in order to continue investing in the wine promotion campaign, aiming to raise awareness and interest in the distinctive quality wines produced in Malta under the protection of geographical indications as regulated by the European Union.

He stated that Malta and Gozo are proud to produce high quality wines of distinction that were recognised by the European Union and protected in the same manner as high quality protected wines throughout Europe. Camilleri said that he is optimistic that this campaign will instil appreciation in the Maltese consumer with regards to the meaning of production of DOC and IGT wines.

The director for Agriculture, Saviour Debono Grech, explained that in order for this quality to be reached there is a lot of work and dedication involved:

  • The farmer has to follow the production of grapes throughout the year and ensure that grapes reach a high quality before being harvested,
  • The vintners have to ensure that grapes are made into distinct wine, and
  • The Directorate's officials have to monitor and certify the process.

 

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