Edwards Lowell and Rolex today announced the opening of a Rolex Boutique that is the first of its kind in Malta. Situated in Republic Street, Valletta, the Edwards Lowell Rolex Boutique features an innovative use of Rolex's signature aqua pattern and a handcrafted stucco wall with a depiction of Valletta.
The new boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
"This is an exciting new chapter in Edwards Lowell's distinctive history. A singular and world-class project that aims to set new standards in Maltese retail and pave the way for future projects," said Malcolm R. Lowell, Managing Director of Edwards Lowell.
One Boutique, a whole Rolex world
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims.
A striking emerald aqua floor highlights Rolex's rich heritage - its wave motif referencing the iconic Oyster, the world's first waterproof wristwatch. Used as flooring for the first time, the aqua material draws the eye across the boutique towards handcrafted stucco panels that feature a view of Valletta from the sea. The intense green used around the boutique creates accents that harmonize a refreshed colour palette. The space also mixes textures from walnut-brown wood to beigecoloured marble and leather, and includes notable marble counters with leather and wood detailing.
About Edwards Lowell Co. Limited
"When a man dedicates his life to a company, both become intricately entwined. The business becomes personal, especially in the case of a family-owned business," said Malcolm A. Lowell, Edwards Lowell Chairman.
Synonymous with luxury since 1925, Edwards Lowell is renowned for being a fine retailer of a curated selection of the most prestigious brands in the world. From its conception over ninety years ago, this family-run business has strived to offer its clients the world's finest products alongside unique customer service. The Edwards Lowell Rolex Boutique is the first Rolex Boutique on the island and is set to be valuable addition to the Edwards Lowell family.
Edwards Lowell is looking forward to presenting their esteemed clients with a curated selection of fine timepieces which can be enjoyed and treasured for their unparalleled craftsmanship and ultimately be passed down from generation to generation.
An unrivalled reputation for quality and expertise
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.