Revellers at the Isle of MTV mega-concert held at the Fosos in Floriana were the first to experience their favourite party beer, Cisk Export, in 50cl PET (Polyethylene Terephthalate) bottles. This was, in fact, the first time in Malta that a local beer has been available in a convenient unbreakable and re-closable package.

PET is fast emerging as the preferred packaging for beer in both the US and across Europe, for both safety and security reasons, as well as the convenience. Aptly named “Street-Pack”, Cisk Export in 50cl PET bottles will be available at parties, open-air events and concerts across Malta in the coming weeks.

“PET packaging offers consumers a user-friendly way of experiencing Cisk Export, while maintaining the freshness and distinguishing characteristics of this popular premium beer. PET bottles are also odourless, untainted and easier to handle than glass when cold,” said Simonds Farsons Cisk plc chief brewer Eugenio Caruana. They are also completely recyclable.

Consumers can also experience the new PET package at Duran Duran’s concert in Malta on Saturday, 26 July, sponsored by Cisk Export.

Cisk Export Premium Lager Beer was launched in 1997 and has since won several major international awards. In addition to PET bottles, Cisk Export is also available in glass bottles, aluminium cans and on draught from stores and supermarkets, bars, pubs and restaurants.