Dr Edita Dvoncova, MSc., PhD – Procter & Gamble, International Operation, Development & Export Market, Geneva, flew to Malta to take part in the Annual Dental Conference “Smile for Health” held last month and organised by the Department of Dentistry at the University of Malta.

Dr Dvoncova talked about biofilm management through the effective combination of Stannous Fluoride and Sodium Hexametaphosphate which is present in the new advanced Crest Expert Gum Protection technology.

Stannous fluoride was introduced in toothpaste in 1955 and is one of the longest anti-caries established agents. Sodium Hexametaphosphate has proven anti-calculus efficacy and was shown to be helpful in whitening surface stains. Research shows that a combination of these two elements in toothpaste provides multiple benefits to meet the oral health and cosmetics needs of patients. In addition to effective anti-caries action, this new formulation is effective in fighting plaque, gingivitis and gingival bleeding while inhibiting calculus and extrinsic stain.

This new breakthrough advanced technology is the result of over 12 years of clinical development and research at Procter & Gamble. “The challenge to P&G researchers was to overcome the instability of Stannous Fluoride and Sodium Hexametaphosphate and produce most of the positive benefits that these powerful ingredients can deliver”, said Dr Dvoncova. It took P&G researchers approximately two and a half years to get the right balance in the formula. The resulting newest technology has been applied to Crest Expert Gum Protection toothpaste.

The new Crest Expert and Oral-B Expert range of products at supermarkets and pharmacies across the Maltese Islands are represented by V.J. Salomone Marketing Ltd.