Head & Shoulders scientists have been at the forefront of hair science and innovation for over 40 years. This has resulted in Head & Shoulders offering the biggest and best range of products in its history today, combining strong scalp care and outstanding hair care benefits.

Head & Shoulders (H&S) scientists have generated in-depth knowledge of dandruff, its causes and treatments over the last decades to optimize the H&S formulas. At the same time, H&S has developed the cosmetic benefits of products to deliver technologies that are tailored to meet consumers’ needs. Today, H&S, the world’s number one* anti-dandruff shampoo, is more than ever focused on the beauty aspects of haircare, but doing this in an unexpected way by taking care of the source of healthy, beautiful hair, that is one’s scalp – in addition to caring for one’s hair directly.

One out of two persons show signs of dandruff at some point of their adult lives. Dandruff occurs on the scalp in the form of flakes and may be accompanied with itchiness and dryness. The actual cause of dandruff is related to fungus Malassezia globosa and Procter & Gamble Beauty scientists and their team of collaborators were the first to sequence its genomen which opens doors for a better understanding of the dandruff treatment. HydraZinc is the most important ingredient of H&S products as it attacks the fungus Malassezia globossa. Fungus feeds on scalp oils and leaves a deposit on the scalp surface which results in the scalp becoming irritated. The HydraZinc presence acts against this fungus resulting in improved condition of the scalp.

Signs of dandruff, such as itching and dryness, might not be visible immediately and one can easily ignore them. Head & Shoulders have come up with a solution for consumers to find out if they actually have a dandruff problem before symptoms are visible and thus be able to choose the right Head & Shoulders variant among the ten available. In the coming months, Head & Shoulders will be having its H&S strip testers available for consumers in leading outlets and pharmacies and in selected magazines in December.

Head & Shoulders is locally distributed by VJ Salomone (Marketing).