Discovery Networks Europe have announced that Discovery Travel & Adventure will be transformed into a new lifestyle brand – Discovery Travel & Living – throughout continental Europe as from today, Melita Cable plc said yesterday.

Providing an eclectic mix of lifestyle entertainment programming on travel, food and style along with an inventive on-air look and tone, Discovery Travel & Living will encourage viewers to live life well and make the most of their free time by pursuing unique interests and experiences.

In line with an increased viewers’ appetite for lifestyle programming, Discovery Travel & Living will provide an in-home getaway to new places, interests and ideas. The network will showcase a range of high-quality lifestyle programmes covering such topics as travel, cuisine, international luxury, design and architecture.

Discovery Networks Europe general manager Arthur Bastings said: “The last few years have seen a marked change in the way we live our lives. We are travelling abroad more, eating more foreign food and bringing back living and design ideas from our holidays. Discovery Travel & Living is designed to help people seek escapism and offer inspiration from the comfort of their armchairs.”

With a mixture of European and network premiers, viewers will be able to indulge in a global selection of premium programming. Highlights of the schedule include Grand Designs, which will take viewers inside the most ambitious home-building projects; Six Degrees II, a second helping of the popular series from Lonely Planet; Kylie Kwong – Simply Magic, an eight-part series which gives viewers a culinary carriageway between east and west, and Superhomes II, a 20-part lifestyle series which goes behind the imposing gates and looks at some of the most expensive houses in the world.

Discovery Travel & Living is available exclusive to Melita Digital on channel 453.