Business at Belair Real Estate is booming. This is not only confirmed by the opening of its second retail outlet earlier this month at The Strand in Gzira, but also the intense activity that is currently underway within the organisation.
“The inauguration of this new office in Gzira is the result of a series of initiatives undertaken by the company over the past months,” says Ian Casolani, the company’s Sales and Marketing Director. “The opening of this outlet has helped us carry out an intense restructuring project. Our office in Sliema’s busy Bisazza Street has been operating for 37 years, during which time Belair has established itself as one of the leaders in the letting market. This office is now mainly dedicated to the company’s letting business, therefore, we are in a position to make the most of our new office in the Strand, to concentrate on and enhance our sales team for the better handling of our core business.”
Belair’s local activity has been a success story; its connections and experience gained in the local market have served as an ideal stepping-stone for successfully targeting the foreign market. In fact Belair is constantly developing various contacts with foreign property buyers with whom the company is in constant touch, updating them on new offers and properties in Malta and Gozo.
“We have plenty of positive experience working with foreigners seeking to buy their second property in Malta, either for holiday, retirement or even for work purposes,” explains Mr Casolani. “Through this experience, we have now established a good rapport that is ongoing and by word of mouth, we are constantly getting more new business. However, besides this ‘casual’ way of doing business, we have also recently signed new collaboration agreements with four UK property agents and other European agents with whom we are
now coordinating a number of interesting business prospects, among them corporate investors looking to buy more than one property in special designated areas, and those even interested in hotels.”
Mr Casolani added: “Following our participation in a number of property fairs in UK and Moscow last year, we are again looking forward to participating in another two prestigious property fairs in the UK in the coming months. Belair has a varied and prestigious portfolio of exclusive properties which appeal particularly to UK residents who are seeking select up market holiday homes or exclusive property for investment purposes.”
“Malta is considered a very attractive destination primarily due to the islands’ wealth of cultural heritage and a lifestyle which appeals to affluent property seekers. Therefore, our participation in these specialized exclusive property exhibitions is an effective medium to promote outstanding properties as well as giving Malta a consistent presence in the overseas property market.”
Although Belair Real Estate only has a staff of 12 employees, the company is well positioned to face an increasingly aggressive market. “We are aware of the huge competition in such a small market so this requires us to keep fine-tuning our overall service. Notwithstanding our limitations when compared to larger property companies, we are conscious that this actually turns out to our advantage. We are in a position to approach every client with far more attention thus turning every deal into a satisfying personal experience. We are a small team with a big heart and a committed dedication to bring Belair to the fore,” concluded Mr Casolani.
Further information about Belair Real Estate and its property portfolio can be viewed on its regularly updated corporate website www.belair-malta.com