HP and Infinity Broadcasting announced they will work together to deploy Visual Radio to US listeners. Infinity is the first broadcaster to commit to the delivery of the service in the United States.
Developed by Nokia and offered by HP, Visual Radio adds a new dimension to FM radio with interactive content and services for mobile listeners. Visual Radio allows listeners to tune in to local FM radio via their mobile phones while simultaneously receiving interactive information and graphics that are synchronized with the broadcast. Text and graphics are delivered via the cellular network onto the screen of the mobile handset.
“Mobile phones are the most widely used portable device and we’re thrilled to be leading the Visual Radio effort in the United States in concert with HP and Nokia,” said Joel Hollander, chairman and chief executive officer, Infinity Broadcasting. “Partnerships that afford us the opportunity to integrate our content with new technologies and serve our listeners with an additional interactive environment are central to Infinity’s long-term growth strategy.”