The sandy beach at St George’s Bay is to be managed by InterContinental Malta, following the award of the beach concession facilities to the Eden Leisure Group, which owns the hotel managed by the InterContinental Hotels Group. The beach will not be reserved for residents of the InterContinental Malta, but will be open to the general public. Only a restricted area will be subject to an entry fee.

InterContinental Malta’s general manager Christophe Laure said: “Access to the greater part of the beach will be free of charge, and members of the public can bring their own umbrellas and deckchairs. They will be able to use our showers and lavatories, and we will keep the whole of the beach clean and neat.” Sunbeds and umbrellas will be available for hire, and there will also be water-sports facilities. “The service is what is expected in a 5-star resort,” he said.

A beach restaurant called Paranga will serve Mediterranean cuisine, and a beach bar and café “The Lido Terrace” will serve food and drinks throughout the day. There will also be a kiosk serving light snacks and drinks. Forty staff will be employed to work on the beach and its restaurants.

The InterContinental Hotels Group has unparalled experience in running resort properties in some of the world’s most spectacular destinations. These include the Beachcomber InterContinental Resort in Bora Bora, the Carlton InterContinental in Cannes and the Al Bustan Palace in Oman.

The InterContinental Malta is managed by InterContinental Hotels Group plc, the world’s most global company with 3,500 hotels in over 100 destinations.