The Eden Leisure Group has recently signed a sizable deal with one of the largest timeshare companies in the world, Sunterra Corporation, for the sale of its timeshare business in St George’s Bay. Sunterra has in turn appointed Eden Leisure Group to manage the day-to-day operation of the resort for the coming years.

Situated within the InterContinental Malta, the Group’s timeshare interest, the Eden Bay Resort, was built in 2003 and includes 46 self-catering apartments of various sizes. The Resort offers a unique mix of self-catering and hotel style luxury and comforts.

Eden Leisure Group Managing Director, Ian De Cesare, commented, “The timeshare industry is a peculiar business. Although we are have been in the hotel business since 1967, we are not timeshare operators. Unlike us, Sunterra is a large holiday ownership company which brings significant know how and expertise to the island, not to mention the possibility of attracting significant tourism to the island, increasing the expect occupancy of a resort of this type. Due to its size Sunterra does not use traditional marketing techniques such as OPCs, which have been the source of much debate in recent weeks. We are looking forward to a long and prosperous partnership.”

Nick Benson, Sunterra’s president and CEO noted that “The Maltese Islands are a popular choice for holiday makers from the UK. We are convinced that our members will quickly embrace the experience and enjoy the rich history, culinary delights and culture as well as the oceanfront of the area. We are quite happy to replace inventory that we’ve sold in the past year with an attractive destination at a reasonable cost”.

Sunterra is looking to commence its promotion of Malta immediately and expects to have a good response as quickly as this year.

The Eden Leisure Group has recently signed a sizable deal with one of the largest timeshare companies in the world, Sunterra Corporation, for the sale of its timeshare business in St George’s Bay.

Sunterra has, in turn, appointed the Eden Leisure Group to manage the day-to-day operation of the resort for the coming years.

Situated within the InterContinental Malta, the Group’s timeshare interest, the Eden Bay Resort, was built in 2003 and includes 46 self-catering apartments of various sizes. The resort offers a mix of self-catering and hotel-style luxury and comfort.

Eden Leisure Group managing director Ian De Cesare said: “The timeshare industry is a peculiar business. Although we have been in the hotel business since 1967, we are not timeshare operators.

“Unlike us, Sunterra is a large holiday ownership company which brings significant know-how and expertise to the island, not to mention the possibility of attracting significant tourism to the island, increasing the expected occupancy of a resort of this type,” he said.

Mr De Cesare concluded: “Due to its size, Sunterra does not use traditional marketing techniques such as OPCs, which have been the source of much debate in recent weeks.

“We are looking forward to a long and prosperous partnership.”