The latest Media Warehouse Survey – April 2006, has shown once again that 89.7 Bay is Malta’s favourite radio station with 17.3 per cent of listeners choosing 89.7 Bay as their first preference.
This survey also indicates that 89.7 Bay has seen both vertical growth with more listeners tuning in regularly, together with horizontal growth through various age segments. 89.7 Bay now dominates in several age bands, mostly in the 18-34 brackets.