I wonder how much was spent on the Brand Malta advertising campaign.

We live in an age where we have lots of people who say they are “designers”, “marketing consultants”, “financial consultants”, and anything else one can think of.

However, if I was not Maltese and watching the advert in another country, I would get to know that the Maltese have “Wirt”, which they call Patrimonju, they have Diversita', and Ospitalita'. All this is communicated to me by two people, and the male sports an Islamic style beard.

Who could blame any foreigner for thinking that Malta is an Islamic country where only Italian is spoken.

Philip Grech