The Million Dollar Marketing idea has hit the Maltese shores with www.kaxxi.com.mt, a website introduced by the local firm Ten Cents Marketing Ltd. The website sells pixels to its customers, for advertisement purposes, with the price going at 10c per pixel for a period of three years.

A pixel is the smallest dot you can have on a computer screen. Since a single dot is not much use, the minimum area one can reserve is a 10x10 pixel region, which kaxxi.com.mt refers to as kaxxa with a twist of humour.

Customers reserving kaxxi on kaxxi.com.mt can include a tag-line and a bigger image that pop up when surfers move their cursor over the advert. With a single click of a button, surfers are taken to the advertiser’s website, hence increasing their hit count.

What makes kaxxi.com.mt unique is that it accepts reservations just from local registered firms, organisations and individuals. All the adverts on kaxxi.com.mt are related to Maltese entities, making it easier for Maltese people to locate any services they desire. The website is available in both Maltese and English.

It doesn’t stop there! Ten Cents Marketing Ltd commits itself to donate 10 per cent of its total revenues to charitable institutions, in particular, Id-Dar tal-Providenza, and urges other companies to adopt similar (maybe not so radical) policies. A chunk of the funds are reserved for marketing the website itself, both locally and internationally.

The company’s vision is to adopt a terminus of Maltese-owned websites. What if, for instance, one forgets the URL of a website? A quick visit kaxxi.com.mt followed by a click on the website’s logo will take the customer there in no time.

At the price of Lm10 for a single kaxxa for three whole years, kaxxi.com.mt is the ultimate on-line marketing deal, and will ensure that a client’s website gets the hits it deserves. With the availability of the big, hover-over images, one does not even need to have a website to put up an advert!

All customers will receive a password that will enable them to manage their kaxxi during the period of ownership. Kaxxi.com.mt’s existing clientele can be seen on-line. Quoting the Kaxxi slogan, Int ghandek kaxxa?