This month, Kellogg’s Special K is offering a free luxurious bathrobe in exchange for fewer points as part of its Loyalty Scheme. The bathrobe can be obtained for only 500 points instead of the 2,000 points.

“Kellogg’s has launched this special offer to reward its loyal customers in Malta with fantastic exclusive Special K gifts,” said a spokesperson for Kellogg’s.

“Kellogg’s Special K is the number one cereal brand in the world, and it offers a simple and great-tasting way to eat healthy and stay fit.”

The Special K Kollectibles gifts also include skipping ropes, body fat analysers to monitor the percentage of fat in the body within seconds, fitballs and fitness videos, mugs, fashionable sarongs, and canvas bags.

Kellogg’s Special K is among the most popular cereals around the world. Special K products are 99per cent fat free and delicious, offering a tasty combination of substantial rice and wheat flakes. The Kellogg’s Special K range includes Special K Original, Special K Purple Berries, Special K Red Berries, Special K Peach and Apricot, Special K Dark Chocolate and Special K Yoghurty.

The points can be obtained and collected from the Kellogg’s range and exchanged for the Special K Kollectibles exclusive gifts. A cereal bar wrapper or a 30g portion pack carries one point.

The 250g or 375g cereal packets carry four points; 450g or 500g packets carry six points; 600g cereal packets carry eight points; 750g cereal packets carry 10 points; and 1kg cereal packets carry 12 points.

The cereal bar wrappers and the small portion packets or the bottom flaps of cereal packets collected can be exchanged for Kellogg’s Special K Kollectible gifts at CD Promotions, Vincenti Buildings, 15/2, Strait Street, Valletta, from Monday to Friday between 9am and 1pm.