Last month, the Mediterranean Bank Network together with the Banking Association for Central Eastern Europe organised a CRM conference entitled “Building Better Customer Relations”, in Budapest.

The two-day international conference was well attended by commercial banks from Lithuania, Romania, Hungary, Croatia, Italy, Malta, Slovenia, Albania, Estonia, Serbia, Ukraine and Republic of Macedonia.

Also attending the conference were Oracle, SAS and KPMG (all leading experts in the supply of Business Intelligence Software).

The international conference, also a business networking event, covered key topics relevant to commercial banks such as “CRM: Understanding Relationships”, “Relationship Management: The Skills”, “Ebanking 24/7 – Is Automation the opposite of Relationship Banking”, “Data Warehousing and Data Mining”, “Managing Relationships: The Tools”, ‘Training for Relationship Management” and “Marketing Factory: Ensuring Customer Loyalty”.

The international conference was opened by the chairman of the MBN Board, Mario Brognara, and the secretary general of BACEE, Istvan Lengyel.

The conference also coincided with the 10th anniversary of the two banking associations and was marked with the bringing together of two important markets in the financial services field, that of the Mediterranean and the Central Eastern European market. In fact, the conference was received so well by the participants that calls for a follow-up international conference in Malta was made to the organisers.