Mikiel, the Agenda Kids Club life-size mascot will be visiting a number of Agenda outlets in the coming days to meet all his members and prospective members. Mikiel will also be giving out a small gift to all children visiting the shops... be sure to look out for Mikiel at the following outlets when doing your Christmas shopping!

Mikiel, the intelligent fun loving character was introduced for the first time at the Kids’ Club launch party, where he participated heartily with the children throughout all the activities. The Agenda Kids Club is a new initiative that aims at promoting literacy and educating children about the importance of reading, while introducing other important issues such as increased awareness about environment and health issue, from a young age. The Club is open to all children aged between three and 12.

Children who become members of the Agenda Kids Club are entitled to special offers and discounts on children’s books, free entrance to and participation in fun filled events, free newsletters, free goodies upon registration and, most importantly, an insight into the wonderful and magical world of books.

Mikiel will be visiting the following Agenda outlets today at Topline Megastore, St Andrews, between 11am and 12pm; 15 December at Embassy Shopping Complex, Valletta between 11am and 12pm, 16 December at Plaza Shopping Centre, Sliema between 6 and 7pm and 17 December at the Valletta Waterfront, between 1 and 2pm.