It seems that a cost effective way of marketing Malta as a tourist destination has, for one reason or another, been neglected or ignored.

The present available webcams in Valley Road, Spinola Bay, Msida Marina, Tower Road and Ghajnsielem are not only poorly situated, they are also wrongly labelled and badly maintained.

Webcams about Malta should show a sunny impression with lots of life.

A good impression of worthwhile sights in Malta could be:

The Grand Harbour with a view of the fantastically restored Waterfront; The Palace in Valletta; The Piazza Regina; The Bastions; The Gardens at Sliema Tower Road “Sunny Side”, and more.

As a part of Brand Malta Campaign, Malta should advertise its sunny face, so important especially now in winter when many European countries see so little of the sun. Positioning the webcams, (if possible rotating), showing maximum sunlight is imperative.

An eye-catching feature of a webcam would be the camera showing people walking, shopping, sipping coffee – simply capturing busy and attractive images and not only lifeless images.

A rotating camera would improve its marketing value.

For website designers it is easy to have such a webcam picture incorporated as a standard window showing sunny Malta as a standard feature.

For Air Malta and Visit Malta, as well as our embassies and government home pages, such a window is simply a must.

May I invite our active Tourism Minister Francis Zammit Dimech to use existing resources and stakeholders to enable prospective visitors to see our sunny side?

That internet click control-devices as an easy instrument of measuring should be included, goes without further saying.

Robert G. Coenen PhD

St Julian’s