Gillette this week launched its new revolutionary shaving system Gillette Fusion at an event at the newly-opened La Rive in Sliema.

The new Gillette Fusion was presented Alper Yuksel, Gillette Category Manager of Procter & Gamble.

He said that “Fusion and Fusion Power are the most remarkable shaving products Gillette has ever introduced, and are the world’s first razors to feature advanced technology on the front and the back of the blade cartridge. We’ve created an entirely new, very striking and very sophisticated high-performance system. In fact, nothing even comes close.”

Fusion features a breakthrough five-blade shaving surface technology on the front of the cartridge, with blades spaced closer together. Also, the combination of adding more blades and narrowing the inter-blade span creates a shaving surface that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort.

The most innovative feature is the Precision Trimmer blade, a single blade on the back of the cartridge, which allows men to easily trim sideburns, shave under the nose and shape facial hair with control and precision.