The Malta Independent 15 June 2025, Sunday
View E-Paper

Price Is right at Ewood Park

Malta Independent Saturday, 27 January 2007, 00:00 Last update: about 19 years ago

My vote for best Premiership club of the season? Blackburn Rovers. Without a doubt.

Obviously this is not for footballing reasons - any team which employs Robbie Savage is never going to win a popularity contest. Instead it is for proving they put their fans before their bank balance.

Only last week I was talking about the fact that top-flight teams will be getting richer next season thanks to additional television money coming in from overseas.

And, if you recall, I was complaining about how unfair this was as none of it would find its way to back to the people who have made the entire industry possible - the fans.

Well, Blackburn have totally proved me wrong by announcing they will be setting aside a portion of their increased revenue to allow them to reduce ticket prices for fans.

Chairman John Williams said some of the new money must be returned to the people who really matter - the supporters.

"Although we have to remain as competitive as we can, we are committed to returning some of the increase in TV money to our supporters from next season," he said.

Admittedly the move is not entirely altruistic. Blackburn, like many Premiership clubs outside the top four, have been suffering from falling attendances in recent years and dropping the ticket price should help reverse this.

But whatever the motive, the bottom line is that one club has decided to do the right thing. And that makes a huge change. The question now is whether or not the other 19 will follow suit.

If three or four more do so quickly, then I think the whole thing will snowball and all clubs will adopt the policy. Otherwise Blackburn could well end up on their own in the charitable department.

If so, they might lose a few pounds but they will certainly win a whole bunch of neutral supporters. Even with Robbie Savage in the side.

From zero to hero

It's such a short trip from zero to hero these days you have to wonder why more players don't make it.

On Tuesday morning, Andriy Schevchenko was public enemy number one at Stamford Bridge. He was the player the fans were blaming for the unrest at the club. He was the player who, in the eyes of Mourinho, could do no right on the pitch. He was the player whose conversations in Russian with Roman Abramovich were 'evidence' he was signed by the owner, not the manager.

In short, Andriy was being used as the fall guy for all Chelsea's woes.

But then came a two-goal performance against lowly Wycombe Wanderers in the League Cup and suddenly all is forgotten. The fans love him again, Jose says he will now be in the team on Saturday and the Ukrainian hit man is now flavour of the month.

Is that really all it takes to prove your 30 million price tag was justified? Two goals against Wycombe? If that is the basis then there must be at last 200 players running around the lower leagues who are worth 30 million.

I have no doubts that Schevchenko is a genuine football star, a real joy to watch and one of the cleverest forwards ever to play the game. But, let's keep things in perspective. He has been playing very, very poorly for two thirds of a season. One good match against such lowly opposition does not suddenly make him a success story. And I am very surprised that everyone at Chelsea, Jose included, seems to think it does.

Favourite quotes

My favourite quotes of recent weeks have come from the outspoken Real Madrid president Ramon Calderon who gave his own clear views on David Beckham's transfer to LA Galaxy.

"Beckham is going to be half a film actor living in Hollywood. Despite being free, no club in the world wanted him," he told a meeting of students.

However, just a day later he was apologising.

"Beckham is an elite footballer and has always shown exemplary behaviour. Sorry a thousand times," Calderon sobbed.

In my mind only the intervention of a team of libel lawyers could possibly have made him eat his words so quickly and so completely that they must have given him acute indigestion.

Contact James on: [email protected]

  • don't miss