The Malta Tourism Authority has just launched a new spring campaign promoting destination Malta in the core European markets. The campaign kicked off over the last weekend in the British print media.

The first phase of the new Malta and Gozo adverts, incorporating a striking red background throughout and promoting the Heritage, Hospitality and Diversity platform, will also be released in major publications throughout the UK, Germany, France, Italy and the Benelux. Outdoor billboard adverts will also be appearing in the very near future.

The new adverts, of which a good many example have been produced, promote the Maltese islands as “The Mediterranean’s Best Kept Secret” and include both mass-appeal visuals as well as specialized market visuals, such as sports, spa and well-being holidays, as well as Meetings, Incentives, Conferences and Events travel (MICE).

Before the new campaign was launched, a great many overseas tour operators and Malta specialists were consulted so as to obtain the widest possible consensus and critical feedback.