The Malta Independent 19 May 2025, Monday
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Maltese Users generate the lowest ARPU for Vodafone

Malta Independent Sunday, 4 February 2007, 00:00 Last update: about 12 years ago

Average revenue per user (ARPU) in Vodafone’s Malta market is the lowest in Europe.

It is e12.60 in Malta, e31.70 in The Netherlands and in Portugal Vodafone’s customers return an ARPU of e22.80.

Compared with Ireland’s e45.60 ARPU rate, Vodafone customers in the UK yield an ARPU of e35.64. In Germany, ARPU stands at e20.90.

Overall, Vodafone’s mobile revenues worldwide grew 6.1pc in the third quarter but growth stood at less than 1pc in Europe.

It is understood that the company’s European performance has been impacted by a cut in rates imposed by the telecoms regulator in Germany.

“These results are very much in line with expectations and show that we are continuing to make progress in executing our strategy,” said Arun Sarin, Vodafone’s chief executive.

“I am also pleased to announce today that we have 200 million proportionate customers globally and we are grateful for their confidence in us. This is both an important milestone for Vodafone and a great achievement for our people,” Sarin said.

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