In today’s competitive business environment, “Getting There” says, standing still means falling behind.

The life cycle of products and services is constantly shrinking, meaning that what guaranteed a healthy turnover yesterday will not do so tomorrow.

In this scenario, the organisation says, a positive attitude towards creativity and innovation is a vital business requirement. But many consider themselves at a disadvantage because they perceive themselves as not being creative and hence any innovation is limited to the adoption or marketing of products or services created by others. However, the type of innovation that enjoys a longer life span and

provides a more sound competitive differential advantage, is innovation which results from creativity.

“Getting There” is holding four lectures at the Learning Development Centre, 28, Birbal Street, Balzan, to explore the nature of creativity and provide techniques that can free and stimulate one’s own suppressed creativity, improving one’s prospects in this highly competitive environment. Creativity and innovation transcend business functions and apply to marketing, sales, advertising, management, product and service design, and many other important aspects of any operation.

For more details contact Joe Micallef on 7970 9808 or at [email protected].