Middlesea Insurance has launched a new advertising campaign for all its products.

The new campaign is an extension of its previous brand image, which focused on the marine environment. The new campaign depicts the beauty of Malta’s wild flowering plants.

Entitled When protection becomes second nature, Middlesea Insurance’s new advertising campaign has two underlying messages: that of protecting one’s health, home, car and business, and that of protecting the natural environment of the Maltese Islands, which is becoming increasingly endangered.

The campaign is also an educational one, because each advertisement, which includes the plant’s scientific name, common name and Maltese name, also gives a brief description of the Maltese plant depicted.

Middlesea Insurance is an official sponsor of www.maltawildplants.com