The General Soft Drinks Co. Ltd yesterday launched the Diet Coke Applause campaign giving participants the chance to win Lm6,000 in various prizes related to health, beauty and fashion.

The campaign, which will be hosted by XFm Radio, kicked off yesterday and will end on 30 June.

Participants can register online on www.xfmmalta.com or by sending their name, surname and email address via SMS to 5061-7010.

Starting from 30 April, during the Go Live Big Drive Home show presented by Jay and the Crew, a person will be selected randomly from the database of registered participants. The person selected must answer the phone by saying “applause to... (Name. Surname).” Thus the winner will qualify for the Friday competition with three other persons.

Every Friday, the four weekly finalists will be asked to call in during the show and the first one will be asked to listen to three songs. One of the songs will have a rattling sound of Diet Coke crowns and the participant has to identify this song from three options given by the DJ. The first person to answer correctly will qualify for the finals.

After eight weeks, the eight finalists will compete with each other in a treasure hunt. The winner gets the major prize, which includes a holiday for two persons at the Meridian Spa in Croatia and a total makeover performed by the winners of the Malta Fashion Awards as well as gift vouchers from all the other sponsors amounting Lm3,000. The other finalists will win consolation prizes varying from Lm200 to Lm500.

The prizes are sponsored by Le Meridien St Julian’s, the Malta Fashion Awards, Estetika, Remington, Urban Jungle, Women’s Secret and MEI Clothing.

Additional information and the full terms and conditions regarding the campaign are available at www

.xfmmalta.com and at www.dietcoke.com.mt