Vodafone Malta together with ESCMalta and ADC News last week launched a service that brings the latest and most interesting updates regarding the Eurovision Song Contest to Vodafone customers right to their mobile phone handset by MMS.

ESCMalta.com is one of the best websites on Eurovision Song Contest news with Eurovision enthusiasts from all over Europe accessing the site on a daily basis. The ESCMalta crew will be reporting Eurovision news from Helsinki.

The three companies have managed to coordinate their work in order to be able to offer exclusive updates to Vodafone customers prior to being published on the site and therefore giving the opportunity for subscribers to get the latest news first!

Each news update will be sent along with an exclusive photo related to the news item. News updates will follow Malta’s representative, Olivia Lewis, till her performance in Helsinki, with live Helsinki updates starting from 30 April.

Vodafone customers can subscribe to this service by sending an SMS to 5091 4300.

Each SMS costs Lm1 that entitles the customers to seven updates. The service requires a weekly subscription in order to continue receiving the seven updates weekly. Since this is an MMS news service, one needs to have an MMS-enabled mobile phone.