Re-store on the beautiful Valletta Waterfront was the glamorous location for a Pantene media launch at which the new Pantene image was unveiled to the media for the first time. With its new image and philosophy, Pantene reminded everyone present of the importance of letting the real you shine through.

After a welcome speech from Victor Galea Salomone, VJ Salomone managing director and local distributors of P&G, P&G representative Mr Amaury Marchandise, distributor operations manager for Libya, Malta and Tunisia, took to the stage to take the guests through an audio visual experience that included various videos about the new Pantene branding campaign, while highlighting the technical innovations and breakthroughs Pantene has produced.

“Each and every product formulation has evolved over time and according to the consumers’ desires and needs. Pantene prides itself on listening to its consumers before exploring the scientific solutions” said Mr Marchandise.

Local TV personality Andrea Cassar then took to the stage to launch the nation-wide search for the Pantene Hair of the Year. She explained that local model experts Carina and Pierre Camille would lead this search and over the next six weeks would be scouting the islands for Pantene potentials. Must-haves for the winner include great shiny hair, naturally, and the ability to shine through at all times.

With the help of the new Pantene Pro-V, every woman can express her inner shine and can feel great in a regular day, because shiny, healthy hair draws everyone’s eyes, stirs admiration, gives a person confidence, makes them feel good and makes them shine.

For the rest of the evening, the guests enjoyed a feast of finger-food while admiring floor to wall images of beautiful Pantene women.