Further to the discussions that were initiated last October between the Ministry for Finance and the Ministry for Tourism and Culture, today both ministries announced that additional funds are being given to the Malta Tourism Authority.
These funds cover the MTA’s initiatives that were taken on a national level in the last months and other initiatives which will be taken in the coming months.
Some of these measures, particularly the publicity campaigns in the new markets, such as Spain, and the assistance for new routes to Malta, are already bearing fruit.
Other measures, such as the enlistment of the international company Media Consulta, are expected to generate an increase in tourism in the months ahead.