Melita Cable plc announced the launch of Melita ME – the first triple play bundles (TV, Broadband and fixed-line telephony) to hit the Maltese market.
After months of extensive market research, Melita has designed six packages to suit the needs and budgets of the widest customer base possible. Melita ME is synonymous to three clear consumer benefits, namely savings, convenience and simplicity.
Customers can choose from a range of six new packages and save money when compared to existing tariffs. Melita has specifically designed the packages to ensure customers can sustain their monthly budgets for home entertainment and telecommunications services. Moreover, the ME packages are convenient in that customers will receive one monthly bill for all three services. Finally, the ME packages provide a hassle-free after-sales environment with only one telephone number to remember across all three services. The ME bundles are only available to residential customers.
“We are very pleased that Melita is the first company in Malta to launch a ‘proper’ bundled service,” commented Franco de Gabriele – sales and marketing manager. “We have designed service bundles for the needs and budgets of our customer base, starting from a TV and Telephony package at Lm5.37, to a comprehensive top-end package of Lm24.47. The research we conducted in the last months gave us one clear message – customers want to save money while enjoying the convenience and simplicity of one bill and one customer interface. Through Melita ME packages we have tried to achieve just this.”
The bundled offers will be launched during the first day of the International Trade Fair of Malta. Customers already enjoying one or more of the services through Melita’s offering will need to opt for any one of the bundled packages to start enjoying the benefits therein.
Throughout the fair, Melita will also be rewarding existing and new customers alike by providing a free Cordless Dect phone with every Hello connection. Existing Hello customers can receive a free Cordless Dect phone by paying in advance for their existing service, while new customers can obtain a free Cordless Dect phone with their new Hello connection. The free Cordless Dect phone offer is also available to all those who choose a bundled package. The offer is valid until the last day of the Malta International Trade Fair.
“During these days of the International Trade Fair, we wanted to provide additional value for our customers by providing them with the opportunity to get a free TOPCOM Cordless Dect phone when they either pay in advance for their existing Hello connection or buy our Hello fixed-line telephony service,” added Mr de Gabriele. “The demand for Hello services is impressive and orders are going through the roof – way beyond our original expectations. Hello customers enjoy free hello-to-hello calls and the cheapest rates in the market. Through this free phone offer, we are providing customers with yet another reason to join the fastest-growing telecommunications company in Malta,” concluded Mr de Gabriele.
For more information regarding the Melita ME packages and the specific trade fair offers, please visit www.
melitacable.com or phone on tel.: 2727-0270.