The Chartered Institute of Public Relations has recognised HSBC Group’s contribution to the global ageing debate, awarding the Bank the prestigious Best Corporate Communications Campaign at an awards cere-mony in London for its global campaign on The Future of Retirement: what the world wants.
The study, conducted with the Oxford Institute of Ageing and Age Wave, provided a unique insight to advance and inform the growing global debate, raising awareness among individuals, employers and governments.
Commenting on the award, HSBC Malta CEO Shaun Wallis said: “This is a really interesting study on the values and needs of people in retirement and you can read about it on www.ageingforum.org, and about the award on www.ipr.org.uk”