Every purchase transaction using BOV Cashlink cards between 1 and 31 August will result in an automatic three cents (EUR7 cents) donation by Bank of Valletta to Dar tal-Providenza, thanks to a new campaign launched yesterday.

The Bank of Valletta Cashlink Cards for Charity campaign 2007 was launched by Charles Borg, executive head in the office of the CEO, and the director of Dar tal-Providenza, Mgr Lawrence Gatt.

During the launch, Mr Borg explained that this campaign had the potential to raise thousands of liri for Dar tal-Providenza.

The amount raised all depended on how much

people used their Cashlink cards to effect payments.

“This initiative will not involve any additional costs to the customer or to the merchant, since the contribution will be made by Bank of Valletta through its Community Programme, in recognition of the valuable contribution Dar tal-Providenza is making to the Maltese community,” said Mr Borg.

“However, the more people use their Cashlink to pay, the higher will be the donation that the bank will present to Dar tal-Providenza at the end of the campaign,” he added.

Mr Borg said this was the third consecutive year that Bank of Valletta was organising the Cashlink Cards for Charity Campaign during August. “In 2005, the beneficiary was the Eden Foundation, while last year the funds we donated under this campaign went to Caritas. This year we are pleased to be supporting Dar tal-Providenza, which plays such an important social role in Maltese society,” he said.

Mgr Gatt spoke about how the carers at Dar tal-Providenza strive to improve the quality of life for people born with impairments, both mental and physical, while relieving the strain borne by their respective families.

He went on to describe how the organisation depended heavily on fund-raising initiatives, such as the BOV Cashlink for Charity

campaign, to be able to provide the highest possible level of service to those who make use of the organisation’s services.

Further information regarding the BOV Cashlink for Charity can be obtained from the bank’s website www.bov.com, by sending an email to [email protected] or by calling the bank’s Customer Service Centre on 2131-2020 between Mondays and Saturdays, from 8am to 8pm (excluding bank and public holidays).