HP introduced a breakthrough printing technology, new web-based printing services, an expanded portfolio of printers and imaging products, and a host of alliances and relationships that serve the growing markets outlined in the company’s Print 2.0 strategy. In conjunction with the announcements, the company unveiled a $300 million global marketing campaign, called “What do you have to say?”
HP’s Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and extending HP’s digital content creation and publishing platforms across all customer segments.
“Today we’re igniting growth across every single part of our business and introducing market-leading imaging and printing solutions for consumers, small and medium businesses, the graphic arts community and enterprise customers,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “With Print 2.0, we’re leveraging the power of the web as a gateway for our customers to communicate, collaborate and publish their content in ways they could not before.”
Small to medium-size businesses will find tools to build their brand at hp.
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In October, the company plans to add the HP Print Studio to its portfolio of web experiences.
This site will feature free, evergreen templates and designs for making greeting cards, letterhead, business cards, invitations and more.
HP introduced HP Scitex X2 printhead technology, the company’s first piezoelectric printhead, which increases print speeds and lowers the cost of printing for high-volume commercial markets.
With Print 2.0, HP is embedding print services in popular websites, making it easier for people to print usable pages.
Additionally, the company unveiled the HP Print It! button, a visual cue to web surfers everywhere that a superior printing experience is available – thanks to free HP technologies like the Tabblo Print Toolkit.
To further simplify the web printing experience for architectural, engineering and construction professionals, HP introduced the HP Instant Printing Toolkit 2.0.
This web-to-print toolkit, available now to web developers, enables any user of the website to easily print construction documents in-house, while saving time and minimising costly outsourcing.
HP also expanded its portfolio of office printers for small and medium-size businesses, introducing the world’s fastest mobile printer and HP’s smallest, most compact LaserJet printer.
Patrick Scaglia, chief technology officer of the Imaging and Printing Group at HP, launched a Print blog, which is designed to cover all topics related to the company’s imaging and printing strategy.
The blog is available at www.hp.com/go/print20.