The Westin Dragonara Resort and Le Méridien St Julian’s have teamed up once again to thank their top clients for choosing Starwood as their preferred business partner. As a gesture to show their appreciation, each client was awarded the exclusive loyalty membership card – the Starwood Privilege Card. This card offers a whole range of dining and accommodation benefits which surely enhances one’s lifestyle and business requirements. The Starwood Privilege Card can be utilised in Malta at both The Westin Dragonara Resort and Le Méridien St Julian’s as well as in over 40 Starwood Hotels in Europe, Africa and the Middle East.
The Starwood Privilege Card is managed by ProMark Strategies. ProMark is a company specialising in loyalty marketing for the hotel and hospitality industry and was chosen as Starwood Hotels and Resorts preferred provider for hotel loyalty membership marketing in Europe, Africa and the Middle East in 2006. In April 2007, ProMark were proud to launch their first Starwood Privilege Programme in Malta. This exclusive loyalty membership is now accepted in over 130 Starwood Hotels and Resorts worldwide. Recently it has also been launched in Hungary, Belgium, France, Italy, The Netherlands and South Africa.
This prestigious event took place in the newly-refurbished executive lounge at The Westin Dragonara Resort. This lounge is situated on the eighth floor of the resort and offers lush surroundings and spectacular sea views.