The Sense Group expressed its support for the campaign launched by Sedqa to prevent abuse of alcoholic beverages during the Christmas season. The organisation stated that the concept of the campaign of stressing not how much one drinks, but how one drinks is positive and is very much in line with the philosophy of the alcohol beverage industry.

Joe Farrugia, Chief Executive of The Sense Group said that such campaigns are more effective when there is a convergence between the ideas of all stakeholders involved.