Bank of Valletta announced that it would be introducing additional incentives for all BOV merchants who accept card payments through the BOV Electronic Point of Sale at their retail outlet. The new incentives are intended to support the euro changeover process and will run in January, encouraging merchants to promote payments by means of cards.

The incentive aims to reward those merchants who, through increased card sales will be instrumental in reducing the circulation of currency during this crucial changeover period.

This additional sales-related incentive is yet another means of rewarding merchant loyalty and complements the BOV “Shop & WIN” Christmas promotion that is currently underway whereby both BOV Cardholders as well as BOV merchants win cash back!

In fact, during the month of December, BOV awarded more than e1,630 / Lm700 in cash prizes, and this cash prize fund will be quadrupled for both cardholders and merchants for the grand final draw that will be held in February.